Salesforce vs Keap: Which CRM is Best?
Salesforce is an enterprise-grade CRM ideal for large enterprises, whereas Keap is an comprehensive CRM suitable for businesses of all sizes. Salesforce offers Einstein AI and advanced analytics, highly customizable platform, and market-leading enterprise features, while Keap offers CRM and marketing automation platform for small businesses and entrepreneurs.

Salesforce vs Keap: Detailed Comparison
| CRM Features | Salesforce | Keap |
|---|---|---|
| Onboarding & Migration Assistance | Data Import Wizard (up to 50K records); Data Loader for bulk (up to 150M records); AppExchange migration and integration apps; professional services available | Documentation and support; CSV/API import and migration tools by plan; professional services where offered |
| Data Import Tools | Data Import Wizard (Setup) for standard objects; Data Loader (Bulk API 2.0) for CSV, 150M+ records; field mapping and duplicate handling | CSV and spreadsheet import with field mapping; API for programmatic sync; limits and features by plan |
| Pre-Built Templates & Workflows | AppExchange apps and templates; Flow and Process Builder; Einstein automation; industry solutions | Templates and workflow automation by plan; marketplace or native integrations |
| AI Behavior | Yes; Einstein AI for forecasting, scoring, insights | Limited; some smart features |
| Security Audit | Trust.salesforce.com; event monitoring; field audit trail; compliance certifications (SOC 2, etc.) by edition | Role-based access and audit controls; compliance certifications by plan; see vendor security documentation |
| Scalability | Enterprise-grade; unlimited custom objects and records; scales to largest deployments | Scales by plan from small teams to enterprise; API and storage limits by tier |
| Third-Party Integrations | AppExchange 1000+ apps; Zapier, Workato; APIs and Lightning Connect | Native integrations and/or API; marketplace or Zapier where offered |
| Deployment Model | Cloud only | Cloud only |
| API Availability | Yes; REST and Bulk API on paid plans; comprehensive API documentation | Data export; API |
Salesforce vs Keap: Pricing
| Pricing | Salesforce | Keap |
|---|---|---|
| Free Plan Availability | Yes; free tier with up to 2 user licenses | Contact vendor for details |
| Free Trial Duration | Free trial available | Contact vendor |
| Starting Price (per user/month) | $25 | Contact vendor for pricing |
| Pricing Model (per user / flat / tiered) | Per user | Per user; or contact vendor |
| Monthly Billing Option | Yes | Yes |
| Annual Billing Option | Yes; typically required for listed prices | Yes |
| Annual Discount Availability | Varies; annual commitment common | Varies by plan |
| Entry-Level Plan Price | $25/user/month (Starter Suite) | Contact vendor for pricing |
| Mid-Tier Plan Price | $100/user/month (Pro Suite); Enterprise $175/user/month | Contact vendor for pricing |
| Highest / Enterprise Plan Price | $350/user/month (Unlimited); Agentforce from $550/user/month | Contact vendor for pricing |
| Minimum User Requirement | Varies by edition | Varies by plan |
| Contract Requirement | Annual contract typical for most editions | Contact vendor |
| Add-on Costs | Add-ons and extra products available; varies | Varies by plan |
| Feature Gating by Plan | Yes; features vary by tier (Starter, Pro, Enterprise, Unlimited) | Yes; features vary by tier |
| API Access by Plan | Yes; API on paid plans | Varies by plan |
| Storage Limits by Plan | Varies by plan | Varies by plan |
| Support Level by Plan | Varies by plan; higher tiers get premium support | Varies by plan |
| Onboarding / Setup Fees | Professional services available; not mandatory | Contact vendor |
| Upgrade / Downgrade Flexibility | Yes; can change plan | Contact vendor |
| Cancellation & Refund Policy | Per contract terms | Contact vendor |
| Price Transparency Level | High; public pricing on website | Contact vendor for pricing |
Salesforce vs Keap: Which one to choose?
- Choose Salesforce if you are a large enterprises that needs a enterprise-grade that offers Einstein AI and advanced analytics, highly customizable platform, and market-leading enterprise features.
- Choose Keap if you are a businesses of all sizes that needs a comprehensive CRM that offers CRM and marketing automation platform for small businesses and entrepreneurs..
Frequently Asked Questions (FAQ)
1. Which is better, Salesforce or Keap?
Salesforce offers Einstein AI and advanced analytics, highly customizable platform, and market-leading enterprise features and is perfect for large enterprises, whereas Keap offers CRM and marketing automation platform for small businesses and entrepreneurs. and is ideal for businesses of all sizes.
2. Which is cheaper, Salesforce or Keap?
Salesforce's free plan offers Free Suite (2 users); Starter $25/user/month; Pro $100; Enterprise $175; Unlimited $350; Agentforce from $550 whereas Keap's paid plan offers From $159/month (Lite); Pro and Max higher. For entry-level paid plans, Salesforce is the cheaper option and is significantly cheaper and more cost-effective than Keap, making it ideal for large enterprises.
3. How does Salesforce compare to Keap for sales teams?
Salesforce is preferred by sales teams that require ease of use, fast onboarding, and streamlined workflows. Keap is suitable for teams that need advanced customization, reporting, and scalability.
4. What are the pros and cons of Salesforce and Keap?
| CRM Platform | Pros | Cons |
|---|---|---|
| Salesforce |
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| Keap |
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5. Are integrations included or paid separately for Salesforce and Keap?
For Salesforce, integrations are typically included in the plan: integrations in its base plan with options to extend.. Keap, on the other hand, limits integrations to specific plans or charges. Check each vendor’s current plan for what is included or paid separately.
6. Do Salesforce and Keap include AI-powered features?
Salesforce offers AI features such as automation, insights, while Keap provides AI tools such as automation, insights.
7. How long does implementation usually take for Salesforce and Keap?
Salesforce is generally quicker to deploy, often taking Varies. Keap typically requires Varies.
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